June 2011

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  • Wilsonwest Way

Here’s what’s on my list. What’s on yours? For the beach/lake/plane I plan to re-read some of Wallace Stegner’s work, beginning with Pulitzer Prize-winning Angle of Repose. If you haven’t read Stegner, dubbed “Dean of Western Writers”, begin with this one. Stegner is considered one of the premier chroniclers of the...

Those of us in the event world understand the acronym F&B as “Food & Beverage”, a key component of event planning. The standard menu planning for a seated lunch or dinner involves selecting 3 or 4 courses, with the hope of selecting a meal that appeals to just about...

What’s the difference between a corporate event marketing vendor and partner? How do your customers refer to you and how do you refer to those whom you hire to provide goods and services for your company? Language matters. When your customer places you in the partner...