April 2013

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[caption id="attachment_1432" align="alignright" width="206"] Photo Credit: cygnoir via Compfight cc[/caption] "If You Don't Know Where You're Going, Any Road Will Get You There." – The Cheshire Cat, Alice's Adventures In Wonderland Measuring the return on investment (ROI) of corporate event marketing can be a challenge. Too often, ROI...

30 April, 2013 /

[caption id="attachment_1402" align="alignright" width="300"] Signage by Silverlign Group[/caption] We interviewed Andrew Cambouris, Creative Director at Silverlign Group, about how they work to design effective communication for C-level events, such as Cisco’s CIO Summit. Silverlign is an integrated marketing and design agency based in Silicon Valley and...

23 April, 2013 /

[caption id="attachment_1423" align="alignright" width="300"] Mary, Margaret Thatcher, and Me[/caption] In the late nineties, Mary and I were involved in a Financial Services Conference in Paris, where Margaret Thatcher spoke about Britain’s position on the Euro.  We were tasked with managing her arrangements – from greeting Baroness...

16 April, 2013 /