March 2014

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The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

27 March, 2014 /

There’s a lot of talk these days about Big Data. But how does the term apply to meeting planners and event marketers? Taking it a step further, how does it come into play for high-touch C-level events? In last week’s blog, I talked about designing space...

11 March, 2014 /

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...

05 March, 2014 /