Author: cindy

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[caption id="attachment_1673" align="alignright" width="285"] Original art by Ray Villafane[/caption] It’s busy season at Wilsonwest. We typically do about 60% of our business in Q4—and I’d estimate that this year is running about 30% busier than last year. In fact, we’ve had meetings, conferences, and events every...

Here’s a common scenario. Linda is a salesperson for a business software company. One day, she arrives at an industry conference and starts mingling with her peers. The first lady she meets looks her right in the eye and gives her an enthusiastic handshake with...

Every event marketing agency seems to have an instinctive understanding of the importance of corporate social responsibility. But how can you incorporate it into your next event—and, for that matter, every event that follows? Some would say it’s enough to donate the leftover flowers from your...

It’s hard to believe 21 years have gone by since I first started working with David Eiland at Just For Fun. But when you’re just starting out in corporate event management—as I was—and when you find a talented local resource for your printed invitations and...

Summer is well upon us. If you haven’t attended a summer wedding by now, you’ve attended three. And if you’re like me, you’ve wondered what similarities there are between wedding planning and strategic event planning. I’ve recently gotten to know a wonderful young wedding planner named...

There are advantages to living in San Francisco—and then there are advantages. I love this city for a million reasons, but here’s just one: for the past few weeks, I’ve been driving over to North Beach to meet with a seamstress who’s making me a...